Learning is a safe path to development that leads to success. It is essential to continue learning in sales. This helps us to expand our minds and gives us new tools to help us reach our goals. These are some of the ways that learning can be done:
Through books, audiovisual and internet means
Humanity is living in a fantastic time. Every person can now learn about every topic that interests him for the first time. The internet is our global library. All the knowledge and experience of experts who have worked on the subject we are interested in can be accessed. We can gain a huge advantage by having the Internet surround us with stacks of books and other visual-acoustic tools developed over many years in the field of sales. This is a significant advantage that we can take advantage of. It will help us learn.
Our priority is to go through them all, to explore them, and to learn from the accumulated knowledge and experience. This would typically take us many decades to do on our own.
Sales training is necessary. It is not only because we apply all the things we have learned but also because it’s our first step to action. It’s the transfer of theory into action. It supports our belief that there are people who work in sales and they do their jobs well.
Our instructors’ experience and advice will be invaluable to us as sellers. Salespeople are trained for several months in large companies before they can be trusted fully. These are the ways that this training takes place:
Seminars on selling techniques and communication with customers, etc.
By playing different roles. Participants play both the customer and seller roles. With the aid of video recording, they can examine their behavior in detail as if they were working under natural conditions.
Training on the job. Under the guidance of an experienced seller, the seller visits customers and learns from them.
It may be difficult to see that sales mistakes and life-related errors are not “mistakes” as such. These are simple acts that add to our knowledge. We see these acts as errors because they cause us to feel pain or failure. We could release all the emotions they cause (joy, pain, etc.) if we could let go of these actions. We would see that our actions only cause results.
If the results are good for us, then we repeat the same act in the future. We don’t repeat the same action if it doesn’t work out. We can’t repeat a show that we made in a meeting with a customer if it is a mistake.
We then feed our brain all the new information about this specific act, and we move on. This will allow our subconscious and memory to gradually reject our “mistakes” or shows that don’t bring us positive results. They will instead keep those actions that are positive.