Over a decade ago, I purchased and consumed a course called “Hypnotic writing” by Joe Vitale. It cost me $1,000, arrived in a large box filled with CDs and thick manuals. It was one of my best investments in learning great copywriting that converts like crazy.
As I was going through old files this morning, I came across some of my handwritten notes. The notes contained a list of the “7 Secret Principles of Hypnotic writing.” These principles have stood the test of time, and I thought I’d share them with all of you.
These aren’t a guide but a list of clues about Vitale’s “Hypnotic writing.” These clues will help you to quickly improve your writing, whether it be blog posts, emails, or sales letters.
1: Personalize it
Hypnotic writing is written for YOU, the reader. There will be words like you, me, my, mine, and yours. This makes it feel like you are being spoken to by the writing. It is, in fact. It is more personal and more hypnotic the more.
2: Keep it active
Hypnotic writing can be active. There will be many verbs. There will be very little passive writing. This is the difference between saying, “The writing was hypnotic” and “Joe weaves poetry.” The first is passive; the second is active.
3. Get Emotional
Hypnotic writing can tap into your emotions. It may be in story form or straight narrative. The script will tug at your heartstrings in any format. Joe wrote a famous letter that began with “I was almost in tears… ” This line captured the emotions of his readers. To understand why the tears were there, you had to read the entire letter.
4. Be Sensual
Hypnotizing involves all your senses. There will be descriptions of tasting, tasting, seeing and smelling, as well as hearing. This will allow you to become more involved in the writing and thus be more open to its commands.
5: Be Commanding
Hypnotic writing requires the reader to perform a task. The command may not be evident to the reader. There will always be one. Think about what you want to do with this information. The hypnotic knowledge may have influenced what you do next.
Hypnotic writing is a way to stimulate your curiosity. It may start a story but not end it until the end. It may seem promising, telling you how to do it, but only a few details will be provided. This encourages you to purchase the product it is promoting.
7: Hypnotic Writing Is Hidden
There won’t be any obvious signs that indicate, “Warning! Hypnotic writing at Work!” Instead, the writing will be personal and smooth. The hypnotic element will sneak in under conscious awareness.
Imagine if you had the ability to influence the subconscious mind of your prospect.
Imagine what it would be like if you could use simple trigger words to activate involuntary responses in their brains.
Imagine that you could do it both in speech and writing.
This might seem impossible to believe. You might not think it, but I will tell you. Over time, we become subtly hypnotized into accepting specific suggestions. This started as a baby and has not stopped.
These simple words would not be believed to have any special powers. These words can be used correctly to dramatically increase your ability to persuade.
Yes, that’s right. I just gave you an example of “hypnotic writing.” Re-read the five previous paragraphs and pay attention to what I wrote.
You will notice an increase in persuasiveness if you use these words more often in your copy.
Imagine being able to persuade anyone. You’ll be able to make a fortune.