Sales can be a challenging and rewarding career. It can take you to new heights or leave you feeling defeated. Certain principles can make the job of sales manager more efficient, especially during sales meetings. These principals can help you achieve your goals.
It is crucial to use sales meetings to lead, educate, listen, and guide your team. This is how to get the most from your sales meetings.
1. Mission Complete.
Clear objections should be made before you speak to your sales team about your expectations. How can you expect your sales team to know where you are going? You can set your objectives based on territory, sales goals, or new customers. Before you have your sales meeting, make a list.
2. Mountains to Molehills
Your team must feel confident. To do this, you need to eliminate any obstacles they may face. Perhaps they feel that the competition is too tough or that expectations are too high. You can make their mountain a molehill by being open to your team’s feelings and responding honestly. Encourage participation and keep the mood light. When you help them remove their mental roadblocks, it will allow them to see the possibilities.
3. Brain Storm.
Now that you have set the expectations and overcome any fear-based roadblocks, it is time to chart the course for your success. This is your “how” plan. This is the best way to empower your team. All ideas are welcome, but don’t judge. This strategy builds trust and confidence within your team, and inspires you to move forward.
4. Personalize it
Once all the ideas are in place, let each sales person decide which strategy is best to help them achieve their goals. This should be written. This does not need to be long, just a few sentences is sufficient. Everyone should sign the paper, indicating their preferred “how to plan”.
5. We will meet again.
Each week, conduct a follow-up with your sales team. Based on their progress and any obstacles they may face, you can adjust the plan if necessary. Keep following up with your team members until you reach your sales goal. This will encourage commitment and determination. Don’t be surprised if your goals are exceeded using this strategy.
As a sales manager, you hold one of the most important and challenging roles in a company. You have the power to either make or break a company. Meetings are a great opportunity for your team and you to share the same vision, thereby creating greater success. These steps will help you empower and guide your team towards greatness.
