Don’t forget that just because you have hired a sales manager does not mean you aren’t responsible for managing, mentoring, and coaching your team. Managers of sales must also grow. It is a continuous process that must be continued until your retirement. If it doesn’t, the company will collapse.
You need to find someone who is highly competent if you want to grow your company. The word cannot be used lightly. However, this statement isn’t cutting-edge.
It is essential that you find someone who can work well with the company culture and grow with it. Because you will be marrying for an extended period of time, it is essential to get to know this person. Or you will be hiring again.
Furthermore, an executive must have a clear vision of the future for the person they are hiring before you hire them. Think about it for a moment.
Is the person able to meet your requirements? Can they see your vision?
These are some tips that will help you answer the question and the strategies to use to ensure your sales manager hire is a success.
Take a bite out of your tongue, but you’ll have to do it.
You will have to give up your power as an executive. It is hard for some to hear, and I fear it as well as business owners. But it has to be done. You should be comfortable with their decision-making power but not entirely outside of your comfort zone.
If You Don’t Set Firm Expectations, You’re Done.
You must establish clear expectations from your new employee, regardless of whether you are a CEO, sales executive, or any other position. It doesn’t mean to put pressure on an individual (I disagree with that), but it does require being honest.
Once you have established your expectations, it is now possible to begin a relationship. It can’t be the other way. Failure will result in a business model that is not viable.
Be aware that if they don’t set firm expectations, they’re done.
A sales manager who is looking to hire a turnaround candidate must be assertive with subordinates. They should demand hard work, respect their associates, and gain their respect while remaining transparent with them.
Although the concepts seem simple, it is not for everyone. You know what you know so that you can set the exact expectations for your new sales manager. Establish the corporate culture.
Implement Quarterly Performance Reviews
Clients ask for quarterly review sheets from us because they have a reason. Every company should implement some sort of grading system. You, as an executive, or business owner, risk losing control over everything.
You can give them some marketing to work with
Without incoming leads, no sales manager can make the company, their sales reps, or themselves any significant cash flow. Marketing is more complex than ever and requires more effort. One person can’t do it all. Your new guest will love you, making the bed as comfortable as possible.
KAS Placement is a sales and marketing agency that Ken Sundheim owns. It specializes in helping U.S. and International mid-sized businesses form sales teams, from assisting them to hire an executive-level sales manager to support recent college graduates as they transition into a business development position. Ken enjoys reading non-fiction and is an avid speaker in his spare time.
