A customer or client will not buy from a leader that is aggressive, a fast talker, and does not listen. Great leaders establish a relationship with their customers first before they try to sell anything. This relationship must be based on trust! If it is based on anything else, then both parties will be wasting each other’s time.
No one has time to waste. You, as a leader, must separate yourself from other sales professionals. Your main goal is to do what is best for the customer and to solve their problems.
There are three leadership principles in the sales process that every sales leader and company must implement in order to increase their sales.
1. Great leaders have the customers best interest in mind:
It is imperative that you show your customer that you want to do what is right for their unique situation. You identify their situation and establish their needs by listening. When you listen to your customers and give them solutions for their specific needs, you are doing what is best for them and not for your sales quota.
2. Always tell your customers the TOTAL truth about your products and services:
Many experienced sales professionals still do not understand this principle. It is imperative that you give the customer all the facts about your services because as soon as they realize that you were leaving some key information out, their trust in you is gone, and there is no way to establish that trust again. You have lost a customer or client forever and the other customers that she would have referred to you.
Key: If you are selling a product or service in which you cannot tell all the facts because you know it will hurt your sales, then you are working for the wrong company and selling the wrong product or service. Go work for another company that has a product or service that you believe in, or start your own firm and create the products and services that you love.
3. Never put pressure on your customers:
No one likes for another individual to put pressure on them. Pressure comes inevitably just from daily living. If you try to put unnecessary pressure on a customer because you prejudge that they will not buy, then you are making your sales career even harder. Customers and clients love to buy from a sales leader that is kind, understanding, professional, knowledgeable, and sincere. Pressure is the opposite of those qualities, so change your sales approach, and develop into a leader that cares about his/her customers.
I have given you three leadership sales strategies to improve your sales career today. Do not waste time; write these principles down or print this page and keep them in your closing room every time you go to close a sale. Have fun, make the sale, and become an “Authentic Leader” in the process of making your company great!
Alexander Mobley, MBA, is a Leadership & Pinnacle Success Expert, Consultant, Leadership Trainer, Keynote Speaker & CEO of Alexander Mobley International. Please visit him at [http://www.AlexanderMobley.com] and receive your Free Report: THE MAGNIFICENT LEADER. This report will give you six principles of great leadership that you can apply immediately & produce positive results in your business & life.
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