Many companies fail because of a lack of sales, and sales typically fail due to inadequate or insufficient planning. Before you spend money to recruit employees, specifically sales personnel, you must have an effective marketing strategy.
Let’s get certain. Sales and Marketing are two different things. I am aware of the difference, “elementary, my dear Watson,” but you will be amazed by how many people don’t know or understand the distinction. Marketing is all about who looking for the product, or services you offer who is likely to purchase it and the reasons why they’d buy it. The other aspect of sales conveys that message, and providing customers with reasons to purchase from your company or you instead of other companies.
A marketing strategy should be created prior to hiring individuals or lease space, but you should be a little basic. If you are an entrepreneur don’t know the reasons why people would want and require the product you offer, then how would anyone else, particularly the client? Since sales and their generated revenue are the fuel that sustains businesses and helps to grow, efforts to enhance the process could pay significant dividends. Marketing is about communicating the reason to potential buyers i.e. Why should I buy this? Why should I choose you rather than another company? Here are six steps that will help you to create your own an effective marketing strategy:
1. Find out the key features of your service or product.
2. Consider the advantages of purchasing or owning your item or service.
3. Determine the number of people who might purchase your product or service, and how and where they can be reached
4. Decide on the method you will employ to reach those individuals you’ve targeted
5. Implement your plan
6. Analyze the results by sales
Be aware of this! Do not settle for just the superficial or obvious aspects. Drill deeper. Consider what can you do to convince potential customers. Look beyond the product’s attributes. Consider delivery, pricing and value-added attributes. Write them down to be able to communicate the information to suppliers, prospects and employees.
Determine the Benefits
The Swiss Army knife, has many features, but just a few you’ll never utilize. Be aware of the features, and discover how to transform them into advantages. One example could be XYZ Cleaners is nearby, affordable, and delivers and guarantees their work. These are just a few of the attributes. Anyone who has the right skills would profit from being able to stop in on the way to work, instead of taking a separate trip as they will be saving money, not just on fuel, but also on the cost of cleaning and could expect a replacement if an item is damaged. WoW! Where are the cleaners?
Determine Market Demographics and Psychographics
Many people find their ideal market by purchasing the city map, then placing and X in the place of residence, then placing a cup on over the top, and drawing an outline around the cup. They believe that everything within the circle, is their target market. It is possible that they are right, but probably they’re wrong. It could be that you are situated in an economically weak area and you are selling a costly product. There aren’t many people in the area likely to purchase your product. Decide not only the location of buyers but also how they appear and think about it before you even begin.
Use Multiple Means to Deliver the Message
Don’t rely solely on only one delivery system for your messages Use multiple methods to communicate your message, television, radio Direct mail, network and more. Direct remains among the top and most effective methods of delivering an advertising message, and one of the cheapest.
Implement Your Plan
It’s true that the Devil can be found in the small things,, as they claim. The most successful marketing strategy in the world isn’t going to be successful in the absence of putting it against the test. Create a strategy and put it into action.
Find out the things that work and what does not. Continue to do those things that work and put aside the things that aren’t.
This is what I refer to as”the Reader’s Digest version of a marketing strategy. If you do nothing other except this, you’ll succeed!