I would say that the first category… however, just if they make investments wisely. Uncertain economic conditions mean lower budgets; however, they also bring the possibility of. While you’re probably experiencing difficulties in meeting your targets and your competition is, too. The upheaval businesses are feeling is a good reason to be willing to switch vendors, and your sales reps may be able to make progress that they weren’t able to do just a few months ago.
When it comes to your sales staff, why not take advantage of this slow period by strengthening them? The busy times, even though they’re lighter in terms of bottom-line, can also be the worst places to conduct sales training since everyone’s busy and unable to establish new ways of doing things. That’s why slow times are ideal for setting a brand new tone and also for giving a little enthusiasm.
As I’ve said, it’s not only important that you receive training; it’s only effective if you have a great sales education.
Here are some suggestions to find cost-effective, dynamic sales training in today’s tough economic environment:
1. Search for the correct program:
It’s not a good idea to choose an instructional program for sales that has just the most attractive name or is a reflection of the current trends of the month. You must find something that’s appropriate to your specific industry and circumstance. There is a myriad of programs available, or perhaps more, so you should take the time to choose the best one for your company.
2. Purchase the artist, not the song.
However, you should be aware that the training you receive is only two-thirds as important as the source you receive it from. A skilled sales trainer – someone who has spent the same amount of time on the ground as he or she is in the presentation room to teach you strategies and techniques that are valuable. A person who just repeats an outline or program that was handed to them by someone else is acting in a stage show for a fee.
3. Seek out a change that you are able to trust:
The real improvement in sales isn’t a result of attending talks; it’s about modifications in the way you conduct business. A good trainer will provide excellent value by teaching practical methods and tools rather than just making your group more efficient. This is crucial when budgets are tight as well as the economic climate is weak as it’s the only way to get your training to the desired results.
4. Don’t minimize the significance of the event:
Perhaps the most unpleasant thing about having no training is to go halfway: hiring an ineffective speaker, not having refreshments, or bringing the sales personnel right inside the offices. All of these sounds like fantastic methods to save money; however, they all have the net effect of reducing excitement in the sales department. The training program you offer should be like an occasion. Whatever you do in order to get your employees away from their routines and routines to gain knowledge will be worth the cost.
Carl-Henry is a management consultant. He specializes in aiding companies to select the best selling and service professionals. Carl is also a Certified Speaking Professional and the author of numerous books and articles on sales, management of sales, as well as customer care. He also conducts webinars and seminars for clients across the globe.
