Potential customers are more likely to hear from you when they need you than when they don’t. It is essential to reach them when they are most needed. You must make your content memorable so that your customer will remember you and be interested in your product. Automated processes can be used to score customers and generate leads.
This program consists of ten steps to help you lead nurturing.
Qualify prospects – Only select customers who can be converted into customers should be included in your sales funnel. Your database is useless if it has redundant entries. These must be removed, and you should focus on quality leads.
A response-oriented email – Your email to prospective customers (either manual or automated) must get a response. This simply means that your email should be written in a way that customers would like to respond. You should give them a time frame for contacting you so they can be prepared.
Don’t forget to keep your word. Contact the prospect when you promised. Your chances of obtaining the lead might be hampered by even a slight delay.
Give them something to chew. Value is valuable information and content. Your content must be original so that they remember you even if they don’t buy immediately.
Try to get under the skin of your customer. During your email conversation or telephone call, try to get a sense of their interests and needs. Pay attention to the customer’s words. This information can be stored and used for lead qualification.
Arrange a special rendezvous with your customer. The customer should feel valued. Give your customer a place where he can connect with you. You can give him a direct phone number, a Twitter address, or a URL to your website. Chat rooms are also great places for interaction.
Keep in touch – Let customers know that you are interested in staying in touch with them by providing their email address and telephone number.
Offer a special deal – If you have any questions about the customer’s needs, make sure to store them in your database. Offer something to the customer, such as an e-book or white paper.
Ask for a referral before you end your conversation. If the customer shows interest in your product, you might be able to do this quickly.
Enhance your strategy – Use your previous experience to help you structure your sales strategy and convert leads into sales.
Trust is the key to lead nurturing.
Marketers must provide accurate information to buyers and build trust. Sweet sales talk will not get you far. Instead of trying to sell, give the buyer solutions.
Selling becomes secondary when trust is your primary goal. You tend to focus more on building a relationship with your buyer. This is what lead nurturing is all for.
Lead nurturing is about building strong business relationships with potential clients and hitting the spot (exactly when)