If you don’t have the right tools to manage an eCommerce website, it can be difficult to find errors in your website, crawlability to search engine, traffic quality, and quantity, as well as to manage individual web pages.
Do you want to learn more about web traffic quantity and quality? Do you want to know how visitors navigate your website’s pages? Register for a Google Analytics account, and you can check the number of visitors from search engines, referring traffic to other websites, as well as direct website visits. To get a Google Analytics account, you will need to create a Google Account using Gmail. Once you have the analytics code, copy it and paste it into the body of your website. After that, wait for 24 hours for the bots to crawl your site.
Shop Cart Tools from WordPress
You don’t need to spend money on an online shopping cart system if you already use WordPress for your eCommerce website. You simply need to search for and install a shopping cart plugin, then customize it to suit your website. High-quality images of products are essential to grab your visitors’ attention.
Google Webmasters allows you to verify your website, check for errors and submit it for verification. You will be able to see how your website ranks in search engines. You can also look for mistakes and correct them. You can also check for downtime and fix errors such as 404, 302, 302, or 300-page errors.
Picasa is a great free tool for editing images. Picasa allows you to edit and retouch photos quickly. It also offers a lot of storage space for stock photos.
PayPal Merchant Account
Multiple payment options can increase sales and profits in eCommerce websites, according to studies. Remember that different payment methods are preferred by other users when you create an eCommerce website. A PayPal merchant account allows you to secure payments for buyers and sellers. You can also pay with credit or debit cards. PayPal accepts bank transfers and PayPal credit payments, which makes it easier for both sides. Although transaction fees may be applicable, they are always minimal.
Search Engine Optimization
Search Engine Optimization gives e-commerce websites an advantage over their competitors when white-hat SEO techniques are used. Search Engine Optimization is not a one-time event. It requires an ongoing effort from internet marketers to keep up with search engine rankings. Search Engine Optimization techniques include link building, on-page optimization, and image optimization.