Sales meetings are tons like hamburgers: there are tons of various flavors and combinations out there, and while we all have a reasonably good idea of what they appear like, you’ll bet that my favorite doesn’t taste quite like yours.
I should know. In my 20+ years as a sales trainer, consultant, and speaker, I’ve sat within the rooms with salespeople and managers all across North America and beyond. And, even as you’d guess, I’ve seen everything starting from the specialized to the really, really bad.
So what makes an honest sales meeting? i do not know that there is anybody answer, but I suppose i might need to say the strong sales meeting educates, motivates, and spreads ideas which will help producers within the field. Anything beyond that’s a bonus.
That’s where i feel numerous sales managers get in trouble – they struggle to form meetings into something that they are not , and as a result, they find yourself with tons of wasted time. to assist out, I’d wish to offer four signs that your sales meetings aren’t working, along side ways to repair them. Remember, I’ve pulled this from experience altogether sorts of companies and industries, so if you see something that seems like your department, you’re probably making an equivalent mistake that thousands of your colleagues are.
1. You mention an equivalent things every week:
this is often surprisingly common. If you discover yourself covering an equivalent ground again and again, it probably means you’re during a rut; that’s , bored and disengaged.
Try shaking things up with a contest, an outdoor speaker, or an inspirational video clip. Are any of those things getting to transform your sales department? Probably not, but they could just inject some life into the method – and that is the primary step to improvement you’ll eventually see within the bottom line.
2. People make excuses to go away early:
When your sales team doesn’t want to stay around, it is a sign that you are going on too long. More often than not, that in itself is another sign – that there’s not enough learning happening .
You’re always getting to need to cover things like company news and changes to your product offerings and sales meetings. Just don’t allow them to become a glorified version of the morning announcements you bought in highschool . Share some new tips, advice, stories from the sector – nobody ever got bored while taking note of ways they will make extra money .
3. Your top producers don’t attend:
So, you’ve an area filled with salespeople, just none of your top dogs. this is often bad for tons of reasons, not the smallest amount of which is that you simply got to have your best salespeople occasionally spending time with the remainder of the group, especially the newer recruits who could be ready to learn from them.
One way to urge your best salespeople to stay around is by giving them the occasional award or congratulations. It’s kind of a clear tactic, but top salespeople are driven by the will for money and typically the will for respect. Offer a touch little bit of both in your sales meetings, and you would possibly get them to stay around tons more.
4. nobody speaks or participates: nobody
not even someone who has been speaking professionally as long as I even have – can hold the eye of a whole sales division week in and week out. Break things up a touch and encourage your sales team to swap stories, share tactics, and voice their concerns.
This isn’t almost improving your meetings, although it’ll do this also . What you ought to also gain from having your producers involved may be a better sense of what they have in terms of coaching , support, product knowledge, and other issues – in other words, all the items that you simply need to keep it up top of as a sales manager
Regular sales meetings are often a chance to teach your staff and make them more profitable, or set amount of your time to urge conversant in the sound of your own voice. Which one does one think seems like more fun… and better for your sales department?
Carl Henry may be a adviser . He focuses on helping companies within the selection of top sales and customer service talent. Carl is additionally a licensed Speaking Professional and therefore the author of several books and articles associated with sales, sales management, and customer service. He conducts seminar and webinar for clients worldwide.
