In the last twenty years, the Internet has revolutionized the way that we earn a living from sales and how we the way we live our lives. Instead of phone calls to follow-up or even face-to-face visits, emails, IMs, as well as virtual meetings rooms have become now the most popular ways to communicate with clients with prospects, follow up on offers, and complete the other aspects of our work. But underneath it, all the fundamentals of selling haven’t changed too much as you must identify potential customers, assess them and present them, then make a deal in order to receive commissions. The fact that you’re online doesn’t change any of this.
That’s why the rise of sites like Facebook, Linked In, Twitter, and many more have been particularly attractive to salespersons. The appeal of these websites doesn’t lie in the fact that they’ll assist you in delivering better presentations online or promote your pricing… they’re created to help you build stronger connections with your colleagues and friends, and customers. That’s what we’re supposed to be looking for?
Sales superstars rise up to the top using every opportunity to meet their customers better, and vice reverse Here is three great ways to make social media an integral part of your sales toolkit:
1. Test them:
If you’re contemplating taking part in “social networking” sites like Facebook, My first recommendation is to test every one of them. Most of the time, they are either free or at least close to being free, so it’s going to be expensive to try them out and find out what the fuss is about.
In addition, even if you discover that your customers aren’t using your services, There’s a possibility that you’ll meet up with some old classmates from school or family members who’ve moved to other regions of the United States or around the globe.
2. Create a platform and search for the best referrals:
As the majority of those who read this article already know, I am of the opinion that every salesperson should have a solid understanding of it. Social media sites are an excellent way to display your knowledge through the sharing of your blog posts, articles, blog posts, or awards, as well as other materials that could impress clients or prospective customers.
Why do you have to go through this? The primary reason is that you want people who look at you through the Internet to be able to tell that you’re an experienced and reliable professional. You want everyone to feel confident that you’re the type of person who can make a payment and not worry about it. Another reason is just as important to true to their name social media sites can be great for… you guessed it, and network. The more information you’ve shared about yourself and your work, the easier it is for your clients to endorse them to friends with a click of a button.
3. Make sure that social media stays in its space:
As exciting, new, and exciting as any of these websites may seem, however, they are only one device in the toolbox of a salesperson. If you’re taking more than 20 or 15 minutes per day on these sites, then the chances are that you’re supposed to be doing something more productive.
The benefit of these tools is that they allow users to connect with each other and update their profile, and complete other marketing and sales tasks in a matter of moments. Utilize this feature and go on to the next sale. It’s entertaining and even addictive to communicate and send messages throughout the day; however, it’s not likely to bring you much in terms of new business.
Carl-Henry is a management consultant. He specializes in aiding businesses in the selection process of the best customers and sales talents. Carl is also a Certified Speaking Professional and the author of numerous books and articles on sales, sales management as well as customer care. Carl conducts seminars and webinars for clients across the globe.
